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  • Westchester Magazine
    “Best of Westchester”
    Best Colorist – July 2005
  • Westchester Magazine
    “Best of Westchester”
    Top Stylist & Colorist – May 2004
  • The Patent Trader
    Thursday 11-4-2004
    Bringing color to Pleasantville,
    one strand at a time

Winner: Best Colorist
Franco Marino
Beautiful Hair Color Salon & Spa
Pleasantville, NY

Trained in Italy, Franco has been perfecting his craft ever since. He can make reds more radiant, blondes and brunettes more beautiful than even nature could. Have a home coloring disaster? He can fix it. He can even transform hair that has been fried or frizzled into glossy and glamorous. If only he could find a way to keep those pesky roots from coming back. Great cuts here, too.




The Patent Trader
Italian-born Hair Designer
Opens Salon on Wheeler Avenue

    Franco Marino has always felt at home in a salon and now he's at home in Pleasantville.
    The Italian-born hair designer and colorist opened Beautiful Hair Color Salon on Wheeler Avenue in August and said he picked Pleasantville for its growing sophistication and cosmopolitan atmosphere. “I like what’s happening in Pleasantville,” said Marino, a 20-year resident of the village.
    After 15 years as co-owner of Artista for Hair salon in Scarsdale, Marino said it was time to pursue his own venture. “I wanted to downsize and put more care into what I did. I like to really take a lot of time consulting with clients and taking care of them. Consulting is the most important thing in hair cutting and hair coloring.”
    Beautiful Hair Color Salon was designed for intimacy and calm. There are six chairs and a staff of four, Marino, Lisa Bevan, Sofia Early and Yolanda Recinos. “There’s no distraction. It’s more personal. You feel more at home,” Marino said.
    Marino, 49, said he hopes to draw customers who typically look to New York City for high-quality hair coloring and design. “They really don’t need to do that. They could get some very good work right here.”
    The son of a barber, Marino said he picked up his first shears at the age of 8 and spent many childhood afternoons at the barber shop helping his dad.
    He moved to the Bronx when he was 16 and in addition to regular school, he attended Midway-Paris Beauty School in Forest Hills. Marino went on to train in the Vidal Sassoon method at various city salons and today is an educator and platform artist for Aveda, L’Oréal and Davines of Italy.
    Marino said he sees his profession as an art and is known for his innovative and creative coloring and styling. He said his new salon has only enhanced his talent. “It’s time the residents of northern central Westchester have their own salon that can offer them the best products abd color expertise available internationally.”
    Mary Ann Neglia of Armonk said Marino is worth the trip to Pleasantville. “He is terrific. He is talented. He just makes you feel like family.”
    She said he is also versatile, pleasing the old and young, including her grandchildren’s friends. “He can take care of us, but he knows the funky, new hairstyles too, which is great.”